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Marketing e Fidelity |
Marketing and Communication
From strategic marketing to operative marketing traditional and web.
Latest tools and strategies for targeted promotional and communication campaigns.
The optimization and the correct segmentation of the market to rationalize the offer.
The latest distribution systems and their correct functionalities, using them to get best performances and not to be used by them.
From corporate image to enhance the value of the products as an answer to the customers' needs.
Fidelity
Until today customer fidelity programs were available only for the main hotel chains and the airways companies. Today, with the hard and cruel competition, it is more and more important to loyal customers.
The program gives the opportunity even to the small and medium properties to gain market with loyalty programs.
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With sponsorship of:
A.D.A. - Ass.ne Direttori d'Albergo
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A.I.R.A. - Ass.ne Impiegati
Ricevimento d'Albergo
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